02 July 2026, 14:00

Liberté becomes an official partner of the National Bank Open presented by Rogers for the next two editions

Our iconic brand joins the country’s premier tennis tournament to promote an active lifestyle without compromising on taste. Liberté is proud to announce a two-year partnership with Tennis Canada and the National Bank Open presented by Rogers, marking the brand’s entry into Canadian professional tennis.

Beginning with the 2026 tournament, Liberté will become an official partner of one of Canada’s premier sporting events, which brings the world’s top tennis players to Montreal and Toronto each summer.

This partnership naturally aligns with Liberté’s mission to offer products that combine great taste and nutrition. Through its lineup of Greek yogurts, known for their high protein content and exceptional taste, the brand aims to support Canadians in leading active lifestyles while helping elevate an event that brings together hundreds of thousands of tennis fans from coast to coast.

« At Liberté, we believe people should never have to choose between great taste and good nutrition. The National Bank Open is an event that celebrates performance, passion and the joy of staying active, values that perfectly reflect our brand. We are proud to partner with Tennis Canada to deliver a memorable experience for tennis fans while supporting the growth of the sport across the country. »
Claire Bara CEO, Yoplait Liberté Canada

Organized by Tennis Canada, the National Bank Open presented by Rogers is a premier professional tennis tournament taking place from August 1 to 13, 2026. The men’s tournament will be held at IGA Stadium in Montreal, while the women’s tournament will take place at Sobeys Stadium in Toronto. As a non-profit organization, Tennis Canada reinvests tournament profits into the development of tennis across Canada.

« We are thrilled to welcome Liberté Canada as one of our official partners. With deep roots in Canadian communities, Liberté and Tennis Canada are a natural fit. We are proud to partner with a homegrown company that shares our commitment to excellence and to enriching the experience for tennis fans across the country. »
Claude Savard Vice President, Corporate Partnerships, Tennis Canada

Throughout the tournament, Liberté will bring immersive activations to both the Montreal and Toronto venues, inviting visitors to discover its lineup of Greek yogurts. Fans can look forward to product sampling, contests and a variety of opportunities to experience delicious, high-protein offerings designed to fuel an active lifestyle.

More News

10 August 2026, 18:15

Yoplait Liberté Canada Receives Canadian Grocer Impact Award in the Supporting Employees Category

Yoplait Liberté Canada continues to be recognized for its people-first approach. Following Martin Vermette’s recognition as Canada’s 2026 HR Leader of the Year, the company has now been honoured with a 2026 Canadian Grocer Impact Award in the Supporting Employees category for its initiative “Building a People-First Organization Through Transformation”.
23 June 2026, 18:00

Lauren Sittler Recognized as a Star Women in Grocery 2026 Recipient

Yoplait Liberté Canada is proud to announce that Lauren Sittler, National Sales Director, has been named a recipient of the 2026 Star Women in Grocery award in the Shining Star category. Presented by Canadian Grocer magazine, this distinction recognizes women who are helping shape the future of Canada’s grocery industry through their leadership, influence, and ability to create lasting impact.
22 June 2026, 19:00

Martin Vermette Named Canada’s 2026 HR Leader of the Year

Yoplait Liberté Canada is proud to announce that Martin Vermette, Vice President, Human Resources and Communications, has been named Canada’s 2026 HR Leader of the Year by Manage HR Canada. This recognition follows a rigorous evaluation process conducted by a panel of senior executives, industry thought leaders, and members of the magazine’s editorial board.
18 February 2026, 17:22

Liberté celebrates 90 years of history, boldness, and an obsession with taste through a major campaign

This year, Liberté celebrates 90 years of history, craftsmanship, and passion. To mark this historic milestone, the brand is launching a major advertising campaign titled “Taste, Always.” A true ode to the moments, big and small, guided by taste, this campaign reaffirms Liberté’s pioneering identity and its special place in the culinary daily lives of Canadians.
28 October 2025, 21:29

Claire Bara appointed CEO of Yoplait Liberté Canada

Recognized Leadership Drawing on her extensive experience and impressive career path, Ms. Bara previously served as President of A. Lassonde Inc., where she successfully led the company’s Canadian beverage division. She also held several senior leadership roles at well-known Canadian companies such as RONA, Sobeys, and Molson Coors, where she demonstrated strong leadership, an ability […]