Latest
News

Stay informed about the latest updates, major announcements, and news from Yoplait Liberté.

18 February 2026, 17:22 ET

Liberté celebrates 90 years of history, boldness, and an obsession with taste through a major campaign

This year, Liberté celebrates 90 years of history, craftsmanship, and passion. To mark this historic milestone, the brand is launching a major advertising campaign titled “Taste, Always.” A true ode to the moments, big and small, guided by taste, this campaign reaffirms Liberté’s pioneering identity and its special place in the culinary daily lives of Canadians.
28 October 2025, 21:29 ET

Claire Bara appointed CEO of Yoplait Liberté Canada

Recognized Leadership Drawing on her extensive experience and impressive career path, Ms. Bara previously served as President of A. Lassonde Inc., where she successfully led the company’s Canadian beverage division. She also held several senior leadership roles at well-known Canadian companies such as RONA, Sobeys, and Molson Coors, where she demonstrated strong leadership, an ability […]